Privacy policy
Privacy Policy
Last Updated: May 11, 2026
ReadyWise (“we,” “us,” or “our”) operates this website and related services (the “Services”) to provide you with a curated shopping experience. Our store is powered by Shopify.
This Privacy Policy describes how we collect, use, disclose, and process your personal information when you use our Services or otherwise interact with us.
By using the Services, you acknowledge that you have read and understand this Privacy Policy.
1. Notice at Collection
The table below summarizes the categories of personal information we collect, the purposes for which it is used, whether it is “sold” or “shared” (as defined by applicable law), and typical retention periods.
| Category of Personal Information | Purpose of Use | Sold / Shared | Retention Period |
|---|---|---|---|
| Identifiers (Name, Email, IP Address) | Order fulfillment, marketing, account management | Shared | Duration of account + up to 7 years |
| Commercial Information (Purchase History) | Analytics, personalization, fraud prevention | Shared | Up to 7 years |
| Financial Data (Payment Information) | Payment processing via third-party providers | Not Sold or Shared | Duration of transaction |
| Internet / Electronic Activity | Site optimization, analytics, targeted advertising | Shared | Up to 2 years |
| Geolocation Data (Approximate) | Logistics, tax compliance, localized experiences | Not Sold or Shared | Up to 1 year |
| Inferences (Preferences, Interests) | Personalization and profiling | Shared | Up to 2 years |
2. Personal Information We Collect
We collect only the personal information reasonably necessary to operate our business and provide the Services.
This may include:
Contact and Account Information
Name, billing/shipping address, phone number, email, username, password
Financial Information
Payment details processed securely by third-party providers
Transaction Information
Purchases, cart activity, returns, exchanges
Communications
Customer support inquiries and interactions
Device and Usage Information
IP address, browser type, device identifiers, browsing behavior
SMS and Messaging Data
Phone number, consent status, and interaction data (such as opens, clicks, and responses)
We may also use this information to create inferences about your preferences, interests, and purchasing behavior.
Sensitive personal information may include account credentials, financial information, and other data defined as sensitive under applicable law. We use such information only as necessary to provide the Services. You may request that we limit the use of sensitive personal information where permitted by law.
3. Sources of Personal Information
We collect personal information from:
- You directly
- Automatically via cookies and tracking technologies
- Service providers acting on our behalf
- Business partners and third parties
4. How We Use Personal Information
We use personal information to:
- Provide Services (orders, payments, shipping, returns)
- Personalize your experience through automated processing and profiling
- Send marketing communications and targeted advertising
- Deliver SMS messages and cart reminders
- Detect fraud and maintain security
- Provide customer support
- Comply with legal obligations
We do not use profiling to make decisions that produce legal or similarly significant effects. Where required by law, you may opt out of profiling used for targeted advertising.
5. Tracking Technologies and User Interaction Monitoring
We and our partners use cookies, pixels, scripts, and similar technologies to collect information about your interactions with our Services.
These technologies may:
- Track activity across sessions and pages
- Record interactions such as clicks, scrolling, navigation behavior, and engagement with content
- Collect technical information about your device, browser, and network
- Associate activity with identifiers for analytics and advertising
In some cases, these technologies are operated by third-party providers (such as analytics providers, advertising networks, and customer engagement platforms, including Google, Meta, and similar services) who may receive information directly from your browser or device, including in real time. These providers may use such information for their own business purposes, including advertising, analytics, and service improvement.
Certain tools may monitor and analyze user interactions for purposes such as improving functionality, debugging, analytics, fraud prevention, and customer support.
These technologies may include analytics tools, advertising platforms, customer support tools, messaging platforms, and other embedded third-party scripts used to operate and improve our Services.
By continuing to use our Services after being presented with applicable privacy disclosures or consent tools, you acknowledge and agree to the use of these technologies.
To the extent required by applicable law, you provide your consent to the use of technologies that collect information relating to the routing, addressing, and signaling of communications between your device and our systems. You further acknowledge that interactions with our Services may be monitored or recorded by us or our service providers for quality assurance, analytics, fraud prevention, and customer support purposes.
You may control tracking through your browser settings, our consent management tools, or industry opt-out mechanisms:
https://optout.networkadvertising.org
https://optout.aboutads.info
We honor Global Privacy Control (GPC) signals where required by law.
6. Sale and Sharing of Personal Information
We do not sell personal information for monetary compensation.
However, we may share personal information with third parties for cross-context behavioral advertising, including advertising and analytics platforms such as Meta, Google, and similar third-party partners.
You may opt out by using the “Do Not Sell or Share My Personal Information” link available on our website.
7. How We Disclose Personal Information
We may disclose personal information to:
Service Providers
Companies that process personal information on our behalf under contractual restrictions
Third-Party Partners
Advertising, analytics, customer engagement, and support providers who may collect or receive personal information and use it for their own business purposes
Shopify
Which powers our store and may act as a service provider or independent data controller
Affiliates
Entities within our corporate group
Legal Authorities
When required by law
Business Transfers
In connection with mergers or acquisitions
8. Shopify
Shopify acts as a service provider for core commerce functions such as hosting, checkout, and order processing.
In certain cases, Shopify may independently process personal information for its own purposes, including analytics, fraud prevention, and service improvement, and may act as an independent data controller.
Learn more at: https://privacy.shopify.com
9. Text Messaging (SMS)
If you opt in, you agree to receive recurring automated marketing messages and cart reminders.
We collect your phone number, consent status, and messaging interaction data.
You may opt out at any time by replying “STOP.”
We share SMS data only with service providers necessary to deliver messaging services and do not share SMS opt-in data for third-party marketing.
10. Notice of Financial Incentive
We may offer discounts or promotions in exchange for your personal information (such as email or SMS signups).
The value of your data is reasonably related to the benefits provided.
You may withdraw at any time by unsubscribing.
11. Data Retention
We retain personal information only as long as necessary:
- Account data: while active
- Transaction data: up to 7 years
- Marketing data: until opt-out
12. Your Privacy Rights
You may have the right to:
- Access your personal information
- Delete your data
- Correct inaccuracies
- Request data portability
- Opt out of targeted advertising
- Limit use of sensitive data
- Opt out of profiling (where applicable)
You may designate an authorized agent to submit requests. We may require written authorization and identity verification.
Contact:
mmalmrose@wisecompanyus.com
3676 California Ave, B106, Salt Lake City, UT 84104
13. Children’s Privacy
We do not knowingly collect personal information from children under 13 or sell/share data of individuals under 16.
14. Security
We implement reasonable safeguards but cannot guarantee absolute security.
15. International Transfers
We may process data outside your country using appropriate safeguards.
16. Third-Party Links
We are not responsible for third-party websites.
17. Changes
We may update this policy periodically.
18. Contact
Email: mmalmrose@wisecompanyus.com
Mail: 3676 California Ave, B106, Salt Lake City, UT 84104
Phone: 1-800-393-2570